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The other day a friend and I were discussing blogging and its benefits; which lead to a very interesting conversation and debate on the beauty in blogging. I must say that I never really though deeply into the subject of how awesome blogging can be for a person in business or generally.
As my friend began to state her negative opinion about the subject of blogging I felt tremendously threatened as if she was speaking about someone I loved. It was extremely interesting because the energy in the room was like that of a vicious argument between two women that are sleeping with the same man LOL. No but seriously I had to take up for blogging with a knowing in my soul that you are a lost individual if you do not see the benefits that come along with this invention that allows one to express their thoughts on a particular subject at hand. Lets go into why I feel it is important to blog, especially for those that are business owners. 1. Gain more people on your website blogging allows your clients, followers, spectators, soon to be clientele, or Haters to gain a virtual understanding of you as a person. When a business owner begins to blog for their business on subjects that might pertain to your business increases the chances for more clientele. Why do you say that Janel? Simple, with blogging you can automatically post your website on that post and encrypt a interesting and capturing detail about your business to which will cause the people reading to check out your website. Janel how do you know that works for sure? Well do to the fact that every time I read a blog I go on the websites mentioned on the blogs to get further information. Now mind you that blog has to be extremely interesting for me to read for one and to continue on to the websites mentioned on the post. If you find creating interesting content is a hard task, hiring professionals to get your content to that place that draws the audience in on the web may not be such a bad idea. You can go to www.hhcorp.weebly.com anytime for those services. P.S. see how i mentioned a benefit for the business owner blogging for their business and professional bloggers as well!!!! 2. Generating leads Yes, that's correct I said it, "generating leads". There is a process to getting more customers added to your business and this is the way to do it. As soon as the person takes notice of the website and they go on to visit, your main goal should be getting their information to create a lead. Not everyone will go on your website and not everyone will become a lead. You as a business owner want the ones that are really interested in what your brand is and stands for. So once the reader goes onto the website a great idea to turn them into a lead is to offer a discount to your services or something free; people love discounts and free items. Here's the catch 22, in order to get the free or discounted service the guest will have to fill out the information sheet to receive the item. It takes money to make money, and that's what great business owners do (promoting marketing) . 3. It shows leadership Writing content about your business gives your readers the understanding that you are a person that is very serious and involved with your business and it show you care about clients. Including information that customers have complained about or being on top of new products coming out shows the readers that you are a expert in the business you are running. Your readers, which if not customers already, will soon be customers because of that quality of leadership you display by taking the time out to connect with your clients/potential clients in a personal way(blogging). That plays a major role for business owners today. People do not want to deal with anyone running a business that is not stable or does not show true skills of being a leader in not only your business but in life. With blogging two times a week you have the opportunity to show your view on life and encourage people to be apart of a brand that is owed by a leader. Imagine how beneficial it would be to help customers out that have not used a product coming out and you know that it is a great product, but you have heard some issues that can easily be fixed by relaying the correct information before it gets to those that are purchasing it from your company. That shows leadership and a caring attitude because you are staying ahead of the game and educating your readers to receive the best results. Blogging does just that, it gives your business the opportunity to allow your readers to know who you are and push your business all at the same time. AMAZING!!!! In my conclusion my friend and I finally came to an agree to disagree situation, but I knew I was right LOL. There is beauty in blogging for those starting a business, established businesses, or bloggers blogging just to express your option can bring positive results. If you are looking to become apart of the blogging industry for your company or personal gains visit my website at www.hhcorp.weebly.com. |
AuthorHello, Archives
May 2016
CategoriesArchives
May 2016
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